Management and Marketing, Minor in Marketing
The minor in marketing is directed toward the student who is willing to stay in school for a minimum of 4½ years. It includes a major other than marketing and an additional 18 semester hours in marketing courses.
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | ||
| MKTG 300 | Principles Of Marketing | 3 |
| Or | ||
| COBU 301 | Principles of Marketing | 3 |
| Electives | ||
| The student may select five of the following marketing courses: | 15 | |
| MKTG 303 | Integrated Marketing Comm | 3 |
| MKTG 305 | Brand Management | 3 |
| MKTG 306 | Mktg Channels Physical Distr M | 3 |
| MKTG 401 | Marketing Research | 3 |
| MKTG 402 | Advertising | 3 |
| MKTG 404 | Consumer Behavior | 3 |
| MKTG 405 | Seminar In Marketing | 3 |
| MKTG 406 | Digital Marketing | 3 |
| MKTG 408 | International Marketing | 3 |
| MKTG 411 | Purchasing Materials Managemen | 3 |
| MKTG 460 | Direct Marketing | 3 |
| MKTG 461 | Sales Management | 3 |
| MKTG 462 | Industrial Marketing | 3 |
| MKTG 470 | Services & Non-Profit Marketin | 3 |
| MKTG 489 | Strategic Marketing | 3 |
| Total Credit Hours | 66 | |
The student should seek proper academic advisement from Marketing faculty in the Reginald F. Lewis College of Business. The student is required to meet all prerequisites before enrolling in any course.
