Department of Management and Marketing

Chairperson: Dr. Venkatapparao Mummalaneni
Location: Singleton Hall, Room 106B
Contact Information: 804-524-5782 | vmummalaneni@vsu.edu

Department Overview
 

The Department of Management and Marketing at Virginia State University prepares students to excel in a competitive global marketplace through comprehensive academic programs in Management and Marketing. The Department offers a Bachelor of Science (B.S.) in Management, with an optional concentration in Human Resource Management. A Bachelor of Science (B.S.) in Marketing is also offered. Students may enhance their academic experience by pursuing minors in Marketing, and under the Management Program in International Business Management, or Entrepreneurship.

Mission Statement
 

The Department of Management and Marketing is committed to developing students’ competencies in the fields of management and marketing by delivering dynamic curricula that prepare graduates for leadership roles in business, government, nonprofit, and global organizations. The Department emphasizes communication, ethical responsibility, cultural awareness, and experiential learning while fostering scholarly excellence and innovative teaching among faculty.

Degree Highlight Information
 

The Department fosters the development of strong oral and written communication skills and cultivates a global perspective with an emphasis on cultural diversity and ethical leadership. Students benefit from hands-on learning, professional engagement, and career preparation through internships, service-learning, and access to professional certifications.

Student organizations such as the Business Professionals of America (BPA) and the Marketing Association offer experiential learning through speaker series, workshops, service projects, and case studies. Faculty contribute to scholarly research and remain at the forefront of innovation in management and marketing education.

Accreditation Information
 

In December of 2006, the R. F. Lewis College of Business was granted accreditation through the Association to Advance Collegiate Schools of Business International (AASCB). AACSB accreditation represents the highest standard of achievement for business schools worldwide.

Department Goals
 

In the Management and Marketing Programs, we aim to:

  1. Promote experiential learning through job shadowing, internships, service-learning projects, and international business-related activities.
  2. Prepare graduates for employment in management and marketing-related fields.
  3. Encourage faculty engagement in scholarly research and academic contributions.
  4. Foster the use of research-based, innovative teaching strategies in the classroom.
  5. Develop students’ understanding of the global business environment and ethical responsibilities of leadership.
  6. Support professional growth through integration of certifications, workshops, and student-led initiatives.

Program Listings
 

Bachelor of Science (B.S) in Management

The B.S. in Management provides a strong foundation in managerial leadership for both for-profit and nonprofit sectors. Students explore essential management functions and concepts, with the option to specialize in Human Resource Management. The program consists of 120 semester hours and encourages participation in internships for practical experience.

Human Resource Management Concentration

This specialization equips students with the knowledge and skills to effectively manage workforce dynamics and navigate relationships between employees, managers, and organizational leadership. It covers core areas of management and business functions.

Management Minors

  • Entrepreneurship
  • International Business Management

Bachelor of Science (B.S.) in Marketing

The B.S. in Marketing prepares students for the dynamic field of marketing through an integrated curriculum that includes strategy, communication, research, and consumer behavior. Professional development is supported through student involvement in the Marketing Association and engagement with marketing professionals.

Minor

  • Marketing

Major(s)

Minor(s)

MGMT 150 PRINCIPLES OF BUSINESS - 3 semester hours
For non-business majors. This course introduces the student to the fundamental principles of business, organizations, finance, banking, credit management, salesmanship, advertising, ecology and consumers. Through this introduction the student will be able to relate/work with real world examples in higher-level courses.

MGMT 300 ORGANIZATION AND MANAGEMENT - 3 semester hours
This course provides an overview of the many aspects of managing organizations. Emphasis will be placed on management processes, human behavior in organizations and applications of classroom knowledge to actual challenges facing managers. The application of management concepts will be practiced using such activities as case studies, team projects, decision making exercises, presentations, and active in-class discussion of current management issues.

MGMT 320 INTERNATIONAL BUSINESS - 3 semester hours
This course explores the critical importance of the environments that surround international business and how multinational and global enterprises are expected to adapt their operations and functional strategies to these constantly changing environments. Additional topics explored include theories of international trade, international development and investment, international organizations that impact international business, the international system, exporting and importing, etc.
Prerequisite:  COBU 302 or MGMT 300

MGMT 330 ORGANIZATIONAL BEHAVIOR AND LEADERSHIP - 3 semester hours  
An in-depth study of the behaviors of individuals and small groups in organizations. A problem solving approach is applied to such concepts as motivation, personalities, work attitudes, leadership, communication effectiveness, managerial decision making, conflict resolution, office politics, and change management.
Prerequisite: COBU 302 or MGMT 300

MGMT 340 PERSONNEL/HUMAN RESOURCE MANAGEMENT - 3 semester hours  
The basic principles of managing the workforce are covered in this course. Topics such as recruitment and selection, employee training, performance evaluation, compensation, occupational safety and health, equal employment opportunity and employment discrimination policies as well as retirement and pension issues will be discussed.
Prerequisite:  COBU 302 or MGMT 300

MGMT 371 BUSINESS LAW - 3 semester hours
This course deals with business law topics frequently addressed on the CPA examination as well as an in-depth coverage of selected articles of the Uniform Commercial Code.
Prerequisite:  COBU 170 and sophomore standing.

MGMT 375 INTERNSHIP - 3 semester hours
The internship course allows students to obtain practical work experience in a management position under supervised conditions. The internship provides real-world application of management education under the critical supervision of an on-site administrator and a management faculty member.
Prerequisite:  COBU 302 or MGMT 300 and Junior standing or special permission of the instructor

MGMT 418 ORGANIZATION AND ENVIRONMENT - 3 semester hours
The course deals generally with the mutual influences of public policies and business activities. Selected public policy issues and programs are examined in-depth from the perspectives of how they impact on business planning and operations, including anti- trust legislations and landmark court decisions arising from them.
Prerequisite:  COBU 302 or MGMT 300

MGMT 420 MANAGING IN A GLOBAL ECONOMY - 3 semester hours
The student will examine the techniques of managing international businesses with emphasis on the problems of communications as well as cultural, political and social differences with reference to multi- national businesses operating in different parts of the world.
Prerequisite:  COBU 302 or MGMT 300

MGMT 444 INTRODUCTION TO ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT - 3 semester hours
This course provides and introductory analysis of the entrepreneur’s role in conceptualizing, developing and managing small business ventures. It is designed to expose students to the problems and opportunities inherent in establishing and managing a small business, the initial research and resources required, and the techniques employed in launching and sustaining a new venture. Students will be exposed to information and resources that expand their knowledge basis and creativity, and that will spur them to explore potential small business opportunities they would like to initiate in the future. They also have the opportunity to employ various management, marketing, human resources, financial planning and ethics/social responsibility principles as they specifically relate to entrepreneurship and small business management.

MGMT 445 SMALL BUSINESS CONSULTING - 3 semester hours
The small business consulting course is designed to develop practical consulting skills of students in the area of small business management and development. Students will apply conceptual and theoretical skills to identify opportunities, diagnose, analyze and resolve problems of small business owners.
Prerequisites: MGMT 444 and Senior standing or permission of instructor.

MGMT 446 ENTREPRENEURIAL MARKETING & NEW PRODUCT INNOVATION – 3 semester hours
This course is designed for business and non-business students who want to use their creativity and knowledge to create and market novel products and services for consumers. Student pursuing for-profit or non-profit entrepreneurship ventures will be required to create a value proposition for their new innovation, strategies to protect their intellectual property, and a marketing plan to deliver their new product/service to customers. As a result of this course, students will be capable of conducting effective market analysis, industry analysis, competitive analysis and risk analysis to successfully market an innovation or an entrepreneurship venture.
Prerequisites: MGMT 444

MGMT 447 SOCIAL ENTREPRENEURSHIP & SUSTAINABLE VENTURES – 3 semester hours
The purpose of this course is to examine entrepreneurship as a mechanism for social change, community economic development, and societal sustainability. Via interaction with social entrepreneurs and owners of sustainable enterprises, we will examine the social impacts that both social enterprises and social responsible for–profit ventures can have in the markets where they are located. A key goal of this course is for students to be able to develop a business model that is scalable (with potential for exponential growth and impact) and sustainable for either a non-profit or for-profit venture.
Prerequisites: MGMT 444. Prerequisite(s) can be waived by instructor based on student’s prior non-profit or for profit venture.

MGMT 448 TECHNOLOGY & ENTREPRENEURSHIP – 3 semester hours
This course will provide an overview of the relevance of technology to the success of new ventures and highlight specific technology tools, including financial management software, website development services and programs, e-commerce and social media and e-marketing tools that are crucial for 21st century entrepreneurs in any industry. As part of the course, student will have the opportunity to develop their own website for their small business and e-marketing plan.
Prerequisites: MGMT 444. Prerequisite(s) can be waived by instructor based on student’s prior experience.

MGMT 449 SPECIAL TOPICS – 3 semester hours
This course will cover dynamic topics of relevance to entrepreneurs in various industries, including specialty coverage of music entrepreneurship, education entrepreneurship, social media marketing, global entrepreneurship, technology based ventures and other contemporary topics relevant to prospective and current entrepreneurs.
Prerequisites: MGMT 444. Prerequisite(s) can be waived by instructor based on student’s prior experience.
 

MGMT 450 ORGANIZATIONAL THEORY - 3 semester hours
An in-depth study of how to restructure any organization. Restructuring groups, people and organizes activities to accomplish the organization’s goals.  Each student will develop the ability to analyze an organization’s internal and external structural contingencies and design the correspondingly appropriate structures.  Emphasis will be placed on applying this ability through case studies.
Prerequisite:  COBU 302 or MGMT 300

MGMT 454 WORKPLACE DEMOCRACY - 3 semester hours
The student will examine non-hierarchical organizational forms and structures that would facilitate democratic involvement and participation in workplace decision- making and activities. The content will include: cooperatives, worker-owned firms, self- managed enterprises, ESOPS, Workers Council and Quality Circles.
Prerequisite:  COBU 302 or MGMT 300

MGMT 464 EMPLOYMENT LAWS AND POLICIES - 3 semester hours
This course is designed as a critical review of current or proposed laws and public policies dealing with the dynamics of employment including the important areas of human resources acquisition, development, maintenance, utilization and compensation.
Prerequisite:  COBU 302 or MGMT 300

MGMT 466 COMPENSATION MANAGEMENT - 3 semester hours
The student will gain an understanding of the principles and factors involved in designing and implementing an effective and equitable compensation system for administrative, operative and professional employees in private and public organizations. Compensation management also deals with the role of compensation as a managerial and motivational tool.
Prerequisites:  COBU 302 or MGMT 300

MGMT 468 COMPARATIVE UNION MOVEMENTS - 3 semester hours
This course is a comparison of labor union movements and industrial relations practices in different countries, particularly in Western Europe, North America, Japan and Africa with respect to their history, rationale, objectives and laws and their implications for multinational enterprises which must deal with the differences associated with these systems.
Prerequisite:  COBU 302 or MGMT 300

MGMT 470 HUMAN RESOURCES PLANNING AND DEVELOPMENT - 3 semester hours
This course surveys the concepts and techniques of determining human resources requirements and methods of acquisition, training and development of the workforce.
Prerequisites:  COBU 302 or MGMT 300 and MGMT 340 or equivalent

MGMT 480 ORGANIZATIONAL DEVELOPMENT - 3 semester hours
An integrated application of behavioral science to the improvement of overall organizational performance. Studied will be several techniques of large-scale planned change which redesign an organization’s culture and processes. Emphasis will be placed on applying these techniques through case studies.
Prerequisites:  COBU 302 or MGMT 300, MGMT 330, MGMT 340, and MGMT 450

MGMT 484 INDUSTRIAL RELATIONS AND COLLECTIVE BARGAINING - 3 semester hours 
This course is a survey of labor union movement and collective bargaining in the United States. Includes the rationale, structure and government of labor union internal affairs and the laws and policies relating to unfair labor practices in plant unionization and collective bargaining between management and labor organizations.
Prerequisites:  COBU 302 or MGMT 300 and MGMT 340

MGMT 490 SEMINAR: ISSUES IN MANAGEMENT - 3 semester hours
The seminar course is designed to provide students the opportunity to study in-depth topics pertaining to management. Students will take initiative in identifying current topics, issues and problems confronting managers.
Prerequisites:  COBU 302 or MGMT 300 and Senior standing