Management and Marketing, Minor in Marketing
The minor in marketing is directed toward the student who is willing to stay in school for a minimum of 4½ years. It includes a major other than marketing and an additional 18 semester hours in marketing courses.
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | 3 | |
| Principles Of Marketing | ||
| Or | ||
| Principles of Marketing | ||
| Electives | 15 | |
| The student may select five of the following marketing courses: | ||
| Integrated Marketing Comm | ||
| Brand Management | ||
| Mktg Channels Physical Distr M | ||
| Marketing Research | ||
| Advertising | ||
| Consumer Behavior | ||
| Seminar In Marketing | ||
| Digital Marketing | ||
| International Marketing | ||
| Purchasing Materials Managemen | ||
| Direct Marketing | ||
| Sales Management | ||
| Industrial Marketing | ||
| Services & Non-Profit Marketin | ||
| Strategic Marketing | ||
| Total Credit Hours | 18 | |
The student should seek proper academic advisement from Marketing faculty in the Reginald F. Lewis College of Business. The student is required to meet all prerequisites before enrolling in any course.